10 Website Design Trends We Love in 2020 & How To Use Them
Website design trends are a great way to help your business stay relevant and competitive. These trends can be related back to your business, helping you create a website that reflects your unique business and stands out from the crowd. We love website design at YUMYUM, and if you need help making these trends work for you, you’ve come to the right place.
1. Statement Typography
We all know that less is more when it comes to words. And today’s website visitors are looking for a more visual experience, but still want to be informed. Naturally, that means typography should be clear and easy to read, but in 2020, huge, oversized fonts are popping up all over landing pages and go particularly well with minimalist websites.
To pull this off, banish the clutter, condense your core messaging and get ready to shout it from the rooftops. Extra points if you combine it with some of the other trends this year, including outlined typography, block letters or bold colours such as neons or monochrome.
2. Embracing Illustration
Being human is a super website design trend this year. We don’t mean your Insta-self either, but genuine, imperfect, rule-breaking touches to bring out your more playful side. More and more websites are injecting the human touch into their websites. Think wonky placement, breaking away from the grid design and hand-drawn illustrations (you’ve probably noticed we’re big fans of this one).
The science behind this is that sketches are more likely to cause an emotional reaction and give people a little hit of happiness. For you, it’s a great way to show off your brand personality and create something totally unique, and in the spirit of breaking the rules, lots of companies are combining photography and illustrations for a fun, quirky look.
3. Bold Colours
Duotone is here in a big way and this year it’s bolder than ever before. Think futuristic neons, stark contrasting colour pairings, the glow-in-the-dark look and even highly saturated pastels in attention-grabbing shades.
Again, these look lovely on minimalist websites, with big typography and on dark mode websites, which we’ll cover later. Having a reversed (i.e. white) version of your logo will let you go to town with your colours without worrying about going off-brand.
Colour-changing gradients have also been making a big comeback this year. Go big with a multicolour gradient as your background or add texture to your page with a subtle gradient in your typography for example. But remember, keep those colours bold and bright.
4. Layers & Shadows
Move over flat websites, visitors are looking for a little more depth in 2020. If you’re not ready to go full 3D, try a light version to give your layout a little more sparkle.
There are a few ways to do this: go for overlapping layers and elements for a more home-made look (think an arty collage, not a website your nephew knocked together over half term), add soft shadows to images and text to make them jump off the screen, or float frames on top of each other for a dynamic feel. Just keep an eye on how your website looks as you scroll through it to make sure it flows.
Full bleed layouts have been big for a while, but now designers are framing websites with block colour to make them stand out and draw the eye to the content on the screen. A white or pale frame will give your website a nice clean look and solid structure while working nicely with the grid to prioritise and separate different parts of the page.
Patterns also work well here and can be as diverse as geometric shapes, hand-drawn effects or something classic like a hatch. Mix and match patterns and block colour for a modern twist.
6. Minimalist navigation
As more people browse online using wearables, such as smartwatches, web designers are going for smaller, cleaner layouts to help people find what they need faster. This is also great for time-pushed visitors or those with shorter attention spans. Check out our logo top left, it also acts as a home button. There are lots of clever ways to help people navigate quickly and easily around your website without having to unfold an endless list of menu options.
7. User-triggered animation
Until recently, animations took care of themselves. The next generation of animated websites, however, is a bit more involved. Combining user interaction with tasteful animation will give visitors a reason to spend more time on your website. This website design trend could allow your users to trigger type to make written communication more interesting or have a graphic or logo they can move around. If you want to go all out we absolutely love this example from giffgaff that tells you the what, why and how of refurbished phones. Notice the bold colours, hand-drawn illustrations, large typography and 3 calls to action that put this website bang on trend for 2020.
8. Dark mode
Many websites like Twitter have a dark mode, perfect for when you’re scrolling before bed and don’t want to strain your eyes. But did you know dark mode is also better for OLED screens and saving power? Dark designs are increasingly popular to improve visibility, make colours pop and stand out from the crowd, as well as being easy on the eye.
9. Going 3D
You may be wondering why 3D is having a moment now, hasn’t it been around for years? Well yes, but the technology is now affordable enough for 3D design to have made its way to our websites, while not being so popular that people are sick of seeing it. A few 3D images or geometric shapes will draw the eye and keep people on your page for longer. If you have the budget for it, you can use 3D to create an interactive, immersive visitor experience almost like playing a game.
10. Augmented reality
Again, this isn’t new technology but it hasn’t had it’s breakthrough moment yet and 2020 could be the year we use it for more than playing Pokemon Go. This is particularly useful for e-commerce websites as you can allow people to ‘try on’ accessories, makeup, or see how furniture would look in their home before purchasing it. As website design becomes mobile-first, this could be the one to watch in the future.
Keeping your website design on trend is a great way to keep users engaged with your content and visiting your site. At YUMUM, we’ve hit the sweet spot for affordable custom web design services in Northampton.
Find out more about our services and how we can help you transform your website.