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Top 5 Things Every Business should Automate

Read on to discover how to use automation to benefit your small business; improving leads, sales, e-commerce, customer service and engagement, events, and office management.

5 automation in business
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Tip 01 - Respond immediately to an email contact request

With automation software, you can respond immediately every time—without even having to think about it. Instead of taking requests via an email address, add a “contact us” form to your website.

When a prospect completes the form by entering her name, email address, and comments, the automation software issues an email reply right away. The response is a prewritten template that can be customised to sound personal.

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Tip 02 - Focus on your hottest leads

Automation software sets your priorities by ranking each lead based on his or her engagement with your marketing efforts. Thanks to this lead scoring, you can focus on the potential clients who are ready to buy over those who need more time. By identifying leads based on their level of interest, you can better anticipate their needs and target them with messages tailored to their current mindset.

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Tip 03 - Stay engaged with prospects who aren’t ready to buy—yet

Automating a “lead nurturing” process prevents prospects from slipping through the cracks, allowing you to keep in touch without having to remember to do so. When a lead is identified as someone who needs more time, automation software can send an email each month that gently pushes the lead toward a sale.

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Tip 04 - Generate repeat business

For most business owners, a sale isn’t a one-time event. You want a customer to buy again—and again and again, especially if you sell a recurring service or a product that needs to be replenished on a regular basis.

Don’t wait for customers to realize they need to restock and slowly come around to making the purchase. Be proactive by automating prompts for future sales.

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Tip 05 - Clean up your email list

With automation software, you can prune your list by targeting inactive subscribers. Because software tracks engagement metrics like opens, clicks, orders and web form opt-ins, you can single out subscribers who have been M.I.A. (120 days is a good measure).

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