KidsAid, healing the hurt
Inspire and educate
The website was created to educate and inspire people to support KidsAid's work or use their services. KidsAid transforms the lives of the children they work with so we wanted the website to feel positive, hopeful and inspiring.
We worked with the bright primary colours of the brand to create a vibrant website that reflects the positivity and energy of the staff that work for KidsAid.
Creating a positive vibe
KidsAid works with vulnerable children who have suffered from trauma. The brand is designed to reflect the positive impact KidsAid has on the lives of these children.
The bright primary colours and rainbow motif combine to create a positive feeling. The letters in "KIDS" are interlinked to represent togetherness and the rainbow motif gives a sense of movement and action.
Don't forget print
With everyone focusing on digital it's easy to forget the power of printed materials. We created a fold-out leaflet to give people a quick overview of KidsAid's work that can be given away at events and fundraisers.
"We could never have imagined what a difference it would make to our charity"
"The YUMYUM team have offered no end of time and support with marketing education and advice which has always been delivered with simplicity and patience. Despite us receiving this support for free we have always been treated and respected just like paying clients. We could never have imagined what a difference it would make to our charity."
Suki Bassi - Charity Manager, KidsAid