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YUMYUM - BLOG

IS YOUR WEBSITE WORKING FOR YOU OR AGAINST YOU?

Just because your website isn’t actually plotting behind your back doesn’t mean it isn’t doing your business damage. The fact is 88% of online consumers are less likely to return to a site after a bad experience.

That’s why we’ve put together 6 questions to ask yourself so you can figure out whether your website is working for you or against you. (If it isn’t working for you, don’t worry, our web design services in Northampton can help).

1. DOES YOUR WEBSITE HAVE AN SSL CERTIFICATE?

That’s tech-speak for, is your website secure? Not having an SSL certificate is like putting a sign up for hackers saying “come have a go”. Unsurprisingly, users won’t feel comfortable browsing or shopping on your website or entering their details without an SSL certificate. To check if you’ve got one, look for the padlock sign before your website URL on your browser.

2. DOES YOUR WEBSITE LOOK OUTDATED?

While you shouldn’t judge a book by its cover, pretty much everyone will judge your website that way. Research shows users form an opinion about a website in just 0.05 seconds. Talk about snap judgements.

Trends in web design change often and quickly. Staying on-trend means forking out on frequent updates. However, if your website is looking outdated and you want longevity and affordability, there are designs that will look great whatever is trending.

3. IS YOUR WEBSITE MOBILE RESPONSIVE? 

Over 50% of all web traffic worldwide in 2019 was mobile. That figure is set to rise. So if your website isn’t mobile responsive, you’re going to have a lot of frustrated customers on your hands (and they’ll soon become someone else’s customers). Make sure your website experience works just as well on mobile as on desktop. Use your website analytics to find out what devices most of your visitors are using to view your website and then optimise accordingly.

88% of online consumers are less likely to return to a site after a bad experience.

4. HAS YOUR WEBSITE GOT BROKEN LINKS? 

Jokey ‘page not found’ messages won’t cut it. Broken links mean bad user experiences and customers who won’t come back.

5. DOES YOUR WEBSITE TAKE AGES TO LOAD? 

Living in a digital world is distracting. Pings from emails, messengers and social media make it hard to keep a customers attention. If your website takes too long to load, you can be sure they’ll click away to something more interesting than watching their browser creak under the strain of your website. So what is too long? Anything more than 2 seconds.

6. DID YOUR COUSIN DESIGN YOUR WEBSITE?

Or maybe it was your uncle or your niece or any other member of your extended family. You can’t get cheaper than family freebies but sometimes you get exactly what you paid for. Your website is the digital face of your business. Paying a professional to make it pop and work like a dream will ultimately put money in your bank when your customers are delighted by your website.

At YUMYUM we believe we’ve hit the sweet spot for affordable web design services in Northampton. We’ve created 3 packages with totally transparent pricing. And you can forget about generic templates; we’ll work from scratch to build you a bespoke website to grow your business.

Discover more about our web design services in Northampton and get the best bang for your buck.