OUR WORK - NAB
Dine in the dark
Dine in the dark is a fundraising event where people can hold a dinner party for their friends. Each participant is given a blindfold so they can experience the challenges facing those affected by sight loss. We created a fundraising pack to help facilitate the dinner parties and raise money and awareness for the NAB.
Inspiring people to donate
The branding of the fundraising pack was an important part of the project. We wanted to inspire people to take action by creating an attractive brand. The pack is delivered inside a takeaway bag which is cost-effective and ties in nicely with the theme. The addition of some branded items gives an additional incentive for people to get involved. But the emphasis is always placed on participants raising money so we clearly communicate the cost of the pack to the charity.