TUTS: a retro vibe
TUTS are a well-established construction training provider. We undertook a complete refresh of their brand identity and website.
A brand that shouts construction
We really lent into the construction look and feel. Choosing a colour palette that is synonymous with the construction industry.
The logo has a retro vibe which is brought up to date by slicing into the letters. We use a black and white colour palette to give the logo a no nonsense attitude.
A high quality service needs a high quality website
The website needed to provide the user with a wealth of information but it was also important that we showed that TUTS are always there to help.
Throughout the user journey we encourage the customer to contact TUTS so they can help them find the course they need and the sales process can be kickstarted.
Re-use and recycle
Creating a new brand doesn't have to mean chucking out everything old. We re-used old video of the TUTS site by cutting out any obvious reference to the old logo and making it black and white to fit the new brand identity.
Looking the part
It's important to carry the brand through all your interactions with your customers. The workwear reinforces the brand and can also give your co-workers a stronger sense of belonging.
Using your brand at every touchpoint strengthens the companies identity and allows your customers to form a connection which can help keep a business top of mind for the future.
From website to on-site
Strongly branded signage completes the TUTS customer's journey from website to on-site. The strong brand colours and logo design enables the signage to stand out and be easily recognised.
Take every opportunity to engage your customer in the brand identity and your customers will form a connection with your business.
Protecting your brand
When you invest in a new brand identity it's important to protect it. A brand guide is a comprehensive document that details how to use the correct logos, colours, fonts etc. You can share this with your designers and co-workers to make sure the integrity of your brand stays intact.
Looking for a new website and brand identity?
If you are looking for fresh thinking website design company, get in touch today. Rather talk to a human? Then give us a call on:
01604 879 776.