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KETTLEBELL-NATION-LOGO

Kettlebell Nation

WEBSITE - BRAND - LOGO

Discover how we helped Kettlebell athlete Del Wilson transform his brand identity and website to create an inspiring home for Kettlebell fanatics.

BEFORE

before

The existing website was quite generic with no real brand identity or overall customer journey. There was no clear focus on promoting the services.

AFTER

after

We updated the brand creating a funky new logo, colour scheme and visual identity to better showcase and explain Kettlebell Nation's services.

Website user journey

Our first focus was to make the site as easy to navigate as possible being clear about what services Kettlebell nation has to offer. The monochrome colour scheme and bold graphical style was designed to reflect the rugged no-nonsense nature of the Kettlebell Sports scene.

BEFORE

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AFTER

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Merchandise

We felt there was a brilliant opportunity to create extra revenue by producing some merchandise based on the Kettlebell Nation brand.

Results

Since relaunching the site and new brand identity Del has had amazing feedback from his regular customers, who find the site much easier to navigate but also much more inspiring. The logo has been particularly well received and Del has sold over a hundred Kettlebell nation T-shirts at his Kettlebell events.

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FULLY MOBILE RESPONSIVE

Particular attention was taken to ensure the websites user journey worked for all devices.

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DECREASED BOUNCE RATE

Google defines the bounce rate as the percentage of single pageview visits to a website. An average bounce rate is 40-55%. So far we have achieved a bounce rate of 45% for Kettlebell Nation.

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MORE ENQUIRIES, SAFER FORMS

We've revamped the forms making sure they are GDPR compliant and implementing ReCapture technology to reduce spam.

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INCREASED REVENUE

Simply by offering quality branded merchandise we have doubled the websites profitability.

Testimonial

"It all looks great, I never felt as if I have ever generated any momentum with my website before but now I am feeling very positive about the future of Kettlebell Nation. The guys at YUMYUM are amazing to work with and took a genuine interest in how the website and brand can help me achieve my business goals."

Del Wilson - Kettlebell Nation