The existing website was quite generic, with nothing that shouted 'Kettlebell Nation', and a poor customer journey. There was no clear focus on promoting the services.
We updated the brand; creating a funky new logo, colour scheme and visual identity to better showcase and explain Kettlebell Nation's services.
Website user journey
Our first focus was to make the site as easy to navigate as possible being clear about what services Kettlebell Nation has to offer. The monochrome colour scheme and bold graphical style were designed to reflect the rugged no-nonsense nature of the kettlebell sports scene.
We felt there was a brilliant opportunity to create extra revenue by producing some merchandise based on the Kettlebell Nation brand.
Since relaunching the site and new brand identity Del has had amazing feedback from his regular customers, who find the site much easier to navigate but also much more inspiring. The logo has been particularly well received and Del has sold over a hundred Kettlebell nation T-shirts at his kettlebell events.
FULLY MOBILE RESPONSIVE
Particular attention was taken to ensure the websites user journey worked for all devices.
DECREASED BOUNCE RATE
Google defines the bounce rate as the percentage of single pageview visits to a website. An average bounce rate is 40-55%. So far we have achieved a bounce rate of 45% for Kettlebell Nation.
MORE ENQUIRIES, SAFER FORMS
We've revamped the forms making sure they are GDPR compliant and implementing ReCapture technology to reduce spam.
Simply by offering quality branded merchandise we have doubled the websites profitability.
"It all looks great, I never felt as if I have ever generated any momentum with my website before but now I am feeling very positive about the future of Kettlebell Nation. The guys at YUMYUM are amazing to work with and took a genuine interest in how the website and brand can help me achieve my business goals."
Del Wilson - Kettlebell Nation